Our Services
At Rayell Strategic Marketing Solutions, we provide advertising services designed to help brands grow with intention and impact.
Whether you need full-scale support or fractional leadership, we help you connect with your audience—authentically and effectively. From digital and social strategy to website analysis and B2B campaigns, we deliver data-informed, purpose-driven marketing.
Fractional Work & Consulting
We offer flexible support through both fractional leadership and consulting services—seamlessly integrating into your organization or working alongside your team on a project basis. Whether you need temporary coverage, longer term leave coverage, strategic guidance, or digital expertise, we provide actionable solutions without the overhead of a full-time hire. From writing POVs to advising product marketing and sales teams on how to effectively engage with agencies, our approach is rooted in experience and built for impact.
-Provide fractional leadership that integrates into your existing team
-Offer consulting support with strategic marketing and digital expertise
-Handle project-based work or temporary leave fill-ins
-Develop point-of-view (POV) documents and strategic recommendations
-Advise product marketing and sales teams on effective agency engagement
-Deliver senior-level insights and execution—without full-time employee costs
Digital Marketing Strategy
Our approach is rooted in developing comprehensive, digital marketing strategies that guide customers from initial awareness through to conversion.
From high-level strategic planning to channel-specific execution, we deliver tailored solutions across digital platforms—including online video (OLV), display, social media, audio, and programmatic advertising.
Our services span the full marketing funnel, from acquisition and lead generation to conversion optimization. Each strategy is data-driven and customized to align with your unique business goals and market conditions.
We provide expert recommendations and best-practice guidance across platforms such as Google Ads, Facebook, Instagram, TikTok, The Trade Desk, Pinterest, YouTube, and more—ensuring your brand reaches the right audience with measurable impact.
-Deliver customized solutions, best practices, and guidance across digital channels and platforms:
-Online Video (OLV)
-Display
-Social Media
-Audio
-Programmatic Advertising
-SEM (Search Engine Marketing)
-Google Ads
-Facebook & Instagram
-TikTok
-The Trade Desk
-Pinterest
-YouTube
-& More
Data-Driven Analysis and Optimizations
We help businesses maximize marketing performance through data-driven insights and strategic analysis. By leveraging key performance metrics from media campaigns, we develop customized test-and-learn frameworks that continuously refine and improve campaign effectiveness.
Our approach demystifies complex campaign data, turning it into actionable insights that drive smarter planning and informed decision-making—right from the outset. This ensures your marketing strategy is not only measurable but also adaptable and optimized for long-term success.
-Maximize performance through in-depth analysis of campaign data and performance metrics
-Develop tailored test-and-learn strategies to continuously improve campaign effectiveness
-Translate complex data into clear, actionable insights for smarter marketing decisions
-Enable data-informed planning from the start of each campaign
-Ensure strategies remain measurable, adaptable, and aligned with business objectives
We help ecommerce brands—and those looking to strengthen their DTC strategies—by developing tailored campaigns that drive conversions and revenue. From influencer partnerships and retail data targeting to social search strategies, we focus on tactics that maximize return on ad spend (ROAS). Our expertise spans platforms like Google Shopping, TikTok, Facebook, Amazon, Walmart, Target, and other programmatic retail channels.
Ecommerce
-Custom campaign development focused on boosting conversions and revenue
-Influencer partnerships tailored to drive brand engagement and reach
-Retail data targeting to reach high-intent shoppers at the right moment
-Social search strategies to improve visibility and conversion
-ROAS-focused optimization to ensure every dollar spent delivers value
-Platform expertise across Google Shopping, TikTok, Facebook, Amazon, Walmart, Target, and other programmatic retail channels
Brand Safety and Suitability
We offer consulting on brand safety and suitability to ensure your campaigns align with your values and steer clear of reputational risks. This includes guiding you through best practices for navigating brand safety across programmatic and social platforms, and helping you define what types of content to avoid—whether that’s profanity, sensitive topics, or anything misaligned with your brand. While brand safety focuses on avoiding universally inappropriate content, brand suitability is about matching your ads with content that reflects your brand’s unique voice, tone, and values. We tailor our recommendations to help your brand stay protected while still showing up in the right places.
-Consulting on brand safety and suitability
-Helping ensure your campaigns reflect your values and avoid reputational risk
-Guiding you through best practices
-Define what content to avoid
-Tailor recommendations so your brand stays protected
Gaming and Esports
We offer specialized consulting in esports and gaming marketing, helping brands tap into one of the fastest-growing and most engaged communities. From building strategic partnerships to launching tailored campaigns with gaming influencers, we help you connect authentically with gamers across platforms like Twitch, YouTube Gaming, and mobile ecosystems. Whether you're activating during live-stream events or building long-term engagement, we provide the insights to do it right. With Gen Z spending 25% more time gaming than on social media, understanding the difference between gaming and esports—and how to show up meaningfully in each—is more important than ever.
-Strategic consulting for esports and gaming marketing
-Tailored campaigns targeting gaming communities and subcultures
-Support for live streaming activations and events
-Platform expertise: Twitch, YouTube Gaming, mobile gaming, and more
-Education on the difference between esports and gaming audiences
-Guidance on how to authentically engage Gen Z gamers
Website Analysis
We provide website analysis and optimization services to help ensure your site is user-friendly, visually compelling, and optimized for search engines (SEO). From improving site structure and user flow to offering recommendations on visuals and generating effective hashtags, we work to enhance both discoverability and user experience—so your audience can find you easily and stay engaged once they do.
-Comprehensive website analysis and usability review
-SEO (Search Engine Optimization) strategy and implementation
-Hashtag development to improve search visibility and social integration
-Visual guidance for stronger branding and engagement
-User flow optimization to support smooth navigation and conversions
-Recommendations to increase discoverability and retention
Event Planning and Event Marketing
We support your event planning and marketing needs—from concept to execution. Whether you're hosting a client appreciation happy hour, planning a themed celebration, or organizing a speaker-led panel, we help bring your vision to life. Our goal is to create memorable, engaging experiences that encourage meaningful interaction with your brand and turn attendees into loyal advocates who are excited to share their experience with others.
-Plan and execute branded events—from parties to panels
-Assist with theme development, venue coordination, and speaker outreach
-Organize engaging client or employee experiences like happy hours or workshops
-Create opportunities for audience interaction and brand engagement
-Turn event attendees into loyal brand advocates and ambassadors
-Encourage social sharing and word-of-mouth visibility
Contact us
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Social Media Strategy
We help brands drive authentic engagement and meaningful conversions through strategic social media marketing. By identifying where your audience is most active, we provide tailored recommendations on the platforms best suited to your goals. Our guidance covers multi-platform best practices to ensure consistent, impactful messaging across channels. We also offer expertise in influencer strategy to expand reach and build credibility, as well as support for integrating social commerce tools and shopping features to streamline the customer journey and drive sales.
-Provide tailored recommendations on which social platforms best align with your target audience and brand objectives
-Best practices for effective multi-platform marketing
-Counsel on influencer partnerships to enhance reach and credibility
-Advise on integrating shopping features and social commerce tools
-Platform expertise across TikTok, Facebook, Instagram, YouTube, Pinterest, X, and Snapchat