Digital Media Terms and Tips

Important Words to Know

General Digital Media

  • digital impression view reach

    Impression vs. View vs. Reach

  • what is an algorithm

    Algorithm

  • Native Advertising

    Native Advertising

  • KPI Key Performance Indicator

    KPI (Key Performance Indicator)

  • KPI Examples

    KPI Examples

  • Basic Marketing Funnel

    Basic Marketing Funnel

  • PPC CPC CPA CPM

    Ad Buying 101

  • Behavior targeting retargeting

    Targeting

  • Display Ads

    Display Ads

Important Words to Know

Social Media

  • what is an algorithm

    Algorithm

  • what is a hashtag

    Hashtag

  • Social Media

    Social Media

  • Social Media Organic vs Paid

    Organic vs. Paid Social Media

  • PPC CPC CPA CPM

    Ad Buying 101

  • Behavior targeting Retargeting

    Targeting

Important Words to Know

Search

  • Keywords

    Keywords

  • difference between SEO SEM

    SEO vs. SEM

  • what is an algorithm

    Algorithm