Who we are
Rayell Strategic Marketing Solutions LLC, is a woman owned business, that believes in the strength of those who lead with purpose.
Just like vibrant flowers blooming in the toughest conditions, we help brands grow through challenge, change, and opportunity—unlocking their fullest, most impactful potential.
Rooted in resilience and renewal, we are more than a marketing consultancy. We are a growth partner—amplifying voices, creating space for bold ideas, and guiding businesses toward transformative change.
Whether you're launching something new or looking to evolve, we bring clarity, creativity, and strategic direction to every stage of your journey. We don’t just shape campaigns—we nurture stories, cultivate connection, and spark the kind of momentum that leaves a lasting impact.
At Rayell Strategic Marketing Solutions, we turn obstacles into opportunities and help you grow with confidence, authenticity, and purpose.
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Founder & C.E.O
I'm a strategic media executive with a passion for turning smart insights into meaningful impact.
Over the past 20+ years, I’ve had the privilege of leading innovative, full-funnel marketing campaigns that don’t just perform—they connect.
Whether it’s shaping brand stories through influencer strategy, unlocking audience behavior with analytics, or leading digital-first campaigns, I bring both heart and rigor to everything I do. I’ve partnered with powerhouse brands like Capital One Finance, Hershey’s, and FedEx, to build visibility, grow revenue, and spark lasting consumer relationships.
My journey has taken me through some of NYC’s top media agencies—Horizon Media, OMD—where I’ve built teams, launched Centers of Excellence, and created playbooks that push boundaries in areas like brand safety, gaming, and multicultural marketing.
I earned my B.S. in Marketing from Boston College and my M.B.A. from Hofstra University, laying the groundwork for the strategic and creative blend I bring to the table today.
Above all, I lead with curiosity, creativity, and a deep belief in the power of bold ideas and thoughtful collaboration. Whether in the boardroom or a brainstorming session, I’m here to help brands grow with intention and impact.
Client Work includes:
Revlon
Capital One Finance
Norwegian Cruise Line Holdings
JC Penney
Time Warner Cable (now Spectrum)
Monster.com
Hershey’s
Virgin Atlantic Airways
Toys R Us
Cognizant Technology Solutions
FedEx
Hertz
Cisco Systems
Lenovo
Fisher Price
Discovery Networks
Sovereign Bank
Certified Trainings
Speaking Appearances
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Digiday Buying Summit
Fireside Chat: Life After Cookies
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Horizon Media Gaming Day Summit
Creator, Host, Moderator
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Brand Suitability Summit
Panelist: Multiplatform Meets Brand Suitability and Best Practices
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USA Today: Women Forward
Panelist: A Conversation with My Younger Self
What’s in a Name?
The name Rayell is deeply personal.
As a child, I watched my parents—Raymond and Ellen—build a side business called Rayell Designs (a blend of their names). One of their endeavors was owning a florist, where I got my first taste of entrepreneurship, creativity, and hard work.
Naming my company Rayell Strategic Marketing Solutions is both a tribute to them and a reflection of my own journey. It honors the roots of resilience and creativity that shaped me, while also aligning with my name, Rayna Elliott. Full circle, with purpose.
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